The
Culturally Dynamic Awareness Building
process
is a cutting-edge approach to promotion which incorporates grassroots
methodologies and techniques targeting specific audiences with material
that’s sensitive to the cultural nuances of a community.
It integrates the very best practices of public relations
beyond traditional boundaries incorporating marketing with a polychronic
base of operation.
This
unique and effective process
acknowledges and includes polychronic
parameters indicative of specialized markets such as African-American
and Latino communities, which thrive in environments of: multi-tasking,
relationship building, cooperative connection, informal congregating
as a means for sharing and exchanging information and environments
and media which speak directly to the ideals, people, and concepts
which reflect their culture.
Outreach
utilizing public relations with the Culturally
Dynamic Awareness Building
process allows for dissemination of clearly defined key
messages to secure exposure and/or visibility among a
pre-determined target audience with communication which speaks directly
to the targeted audience.CDAB-centered
public relations is
an art which when effectively practiced will subtly work to:
- build
goodwill,
- generate
a positive image, and
- impart
a better understanding of a specific product, issue, service,
organization, personality or concept
...without
incurring direct media costs.
