 First,
what's an EVENT?
Well...
the dictionary tells us "event" is derived from
an old Latin word that means "to
come out" and that an event is a significant
occurrence or happening.
If you
want to really "come out" and host a flawless and
unforgettable event, consider engaging our stellar event
planning services early before you do anything
else.
Before
we begin event planning, we ask you to answer some critical
questions regarding the rationale
and audience for the event:
-
What
is the event purpose?
•
why will there be an event?
•
what do you anticipate as the outcome?
•
what do you want attendees to gain from the event?
•
is this going to be a one-time event or a repeat event?
•
if a repeat event, how will you improve it from the one prior?
-
What's
the event goal?
•
awareness, profit, or fundraising
•
social/cultural, political, religious, or economic
•
informational, promotional, charitable or persuasive
•
very formal or informal
-
Are
there any strategic tie-ins to upcoming related events?
•
trade shows
•
seasons
•
events in the news
•
special focus months or weeks: ex. Diabetes
Awareness Month
- What
type of event should you host?
|
•
reception
•
ceremony
- awards
•
party
-
office
- company anniversary
-
holiday
-
retirement
|
•
luncheon
•
tradeshow
•
conference
•
seminar
•
informational
•
hospitality
•
promotional |
|
- Who
is the event intended for?
Once you have determined why you are having the event, determine
who the event is for.
- Is the audience internal or external?
Internal: staff, members, volunteers, partners, donors,
or management, shareholders, contractors...
External: schools, teachers, other associations, media,
general public, special interest groups...
Once you've
decided that an event is needed and who it's for, we assemble an
event planning team to handle pre-event,
event,
and post-event
activities.
|
