These studies are conducted

• prior to implementation of proposed products or developments
• to determine their potential impact upon the existing organization
  
• with modern economic theory undergirding them

Microeconomics Primer
Microeconomics is concerned with individual products and decisions made by individual enterprises (like yours) and consumers (like your customers), or in other words "how inputs should be used in the production of output."

First, the prices of inputs are analyzed, such as

• labor
  
• fuel
  
• machinery
  

used in production processes, determine what input combinations or proportions will lead to the greatest profit or least cost to your firm.

Second, based on

• production costs and
  
• prices at which your goods will sell
  

we attempt to determine the optimal amount of production.

Macroeconomics Primer
Macroeconomics is concerned with your firm's position relative to the national-global economy, for example

• economic growth
• unemployment
  
• inflation
  

Government monetary and fiscal policies affect the

• national-global economy
• individual enterprise's feasibility of proposed products and developments
  

Why Conduct a Feasibility Study
Businesspersons must fully

• analyze and understand the technical, economic and operational impact of their new projects
  
• before they commit valuable human and capital resources,
• before they commit precious and unrecoverable time...
  

Executive Performance conducts three-tiered feasibility assessments that include the following analyses:

• technical - studies availability of proposed products or developments
  
• economic - studies the costs of the proposed products or developments
  
• operational - studies the use of these proposed products or developments (e.g. customer service issues)
  

Executive Performance facilitates that analyses and understanding, enabling clients to use data, informed decision-making, and make the wise choice regarding feasibility...