A media kit is a folder of
information that will help reporters write an accurate story
(components of which should be available as downloadable *.pdfs
on your company website, as well). It should include whatever
facts you want them to know about.
Media
kits
help journalists save time and improve accuracy because everything
is there in black and white. Journalists sometimes copy entire
paragraphs of information found in media
kits, particularly when on deadline. It is convenient,
the journalist doesn't have to spend time calling the source
to ask for more information, or double-check numerous facts.
Here are some documents we will include:
-
-
background
material about your company
-
one-page
fact sheet about your company
-
biographies
of your top executives
-
photographs
of products (be sure to include captions)
-
photographs
of your executives (essential for an interview)
-
pertinent
product sheets/brochures
-
contact
names and numbers
Press
Releases
A press release
conveys NEWS, including unusual products and companies, trends,
tips and hints, and other developments.
