Our Executive/Spokesperson Media Training
is designed
to prepare spokespeople to successfully represent their company
or institution in media interviews. This training complements
our press release
and media relations
services and includes:
Understanding
journalists
- Why
they matter
- How
they think
- How
to help them do their job - and help yourself in the process
Message
Delivery
The
key to interview success is knowing your key
messages and how to deliver them.
How
to be interviewed
- Setting
the terms of the interview
- Media
interview ground rules and best practices for spokespeople
- How
to say "no comment" (without saying "no comment")
- How
to handle difficult questions and hostile interviewers
- What
happens after the interview?
- Post-interview
follow-up
Practice
interviews
Video or audiotaped practice interviews, followed by critique
and review of training tips as needed
Handbook
All trainees receive access to our downloadable "Handbook
for Media Success"
