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Press
Releases
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Managing
the Media
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editing
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 Our
editing services insure that the release you drafted includes
the seven basic components of a Press
Release in order, is well-written and presented in
a factual manner.
Hyperbole, cute spins and overt sales pitches are not acceptable
to media professionals.
Our professionals
insure that the seven basic elements
that every press release should have in terms of content and how
they appear are in proper order:
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FOR
IMMEDIATE RELEASE:
These words should appear in the upper left-hand margin, just
under your letterhead. You should capitalize every letter.
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Contact
Information:
Skip a line or two after release statement and list the name,
title, telephone and fax numbers of your company spokesperson
(the person with the most information). It is important to
give your home number since reporters often work on deadlines
and may not be available until after hours.
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Headline:
Skip two lines after your contact information and use a boldface
type.
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Dateline:
This should be the city your press release is issued from
and the date you are mailing your release.
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Lead
Paragraph:
The first paragraph needs to grasp the reader's attention
and should contain the relevant information to your message
such as the five W's (who,
what, when, where, why).
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Text:
The main body of your press release where your message should
fully develop.
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Recap:
In the lower left hand corner of your last page restate your
product's specifications, highlight a product release date.
In addition
to the above, our professional staff will check your release as
follows:
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makes
sure you have something with enough substance to issue a release
(newsworthiness)
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tells
the audience that the information is intended for them and
why they should continue to read it
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starts
with a brief description of the news, then distinguishes who
announced it, and not the other way around.
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explains
how people are going to relate to this and how they will be
able to connect
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makes
sure the first 10 words of your release are effective, as
they are the most important
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avoids
excessive use of adjectives and fancy language
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deals
with the facts
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provides
as much contact information as possible: individual to contact,
address, phone (office, home, cell), fax, e-mail, Website
address.
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makes
it as easy as possible for media representatives to do their
jobs
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