Considerations
For better
or worse, the web exists in an electronic environment steeped
in on-going innovation. As a result, there are more and more choices;
and websites come in a diverse variety of shapes and sizes.
There are
important criteria to consider before making any decisions about
the type of website you need or about how to improve an existing
website.
Focusing
on your website as a communications "arm" of the enterprise,
defines the scope of your online presence in terms of:
- online
objectives
- needs of
your online audience, market or customers
- website
content
- size of
your budget
- available
resources for web development (which is defined by your company's
commitment to be successful online)
Enterprise
leaders who are serious about developing or improving their website
should write down their
- company's
objectives
- target
audience
- available
human and financial resources for your web project
These elements
are the "filters" through which you can view your website
development decisions.
Executive
Performance consultants can help you plan your enterprise's
web strategy with an eye to the future. You may want to plan to
build your web presence over the next several years in incremental
steps. Considerations include internal and external web hosting,
upgrading to enhanced features such as commerce and multimedia,
and developing internal or out-sourced technical teams.
Our consultants
have the skills and experience to create effective websites for
businesses, as well as professionals, associations and non-profits.
Call
us at 516-214-8321 or complete our online Website
Design Questionnaire
and we will contact you to discuss your website needs.
